Whenever someone hears about "Technical SEO", the very next thing which pops up in their mind is something related to coding and website development which only a professional coder can do. Contrary to common belief, however, technical SEO does not require any coding at all. There are plenty of technical SEO techniques which don't involve any coding whatsoever. Technical SEO is about optimizing your site for crawlers by enabling indexing, understanding, and various other features to help search engines understand your site, and create a positive user experience. You need to consider several technical factors when determining how high your site will rank, including: fast loading times, mobile-responsive website design, secure SSL connection, and good site architecture. And what's the good part? Now you have modern platforms available where you don't need any prior experience of coding. Here is an overview of how to optimize your website technically using these beg...
Whenever someone hears about "Technical SEO", the very next thing which pops up in their mind is something related to coding and website development which only a professional coder can do. Contrary to common belief, however, technical SEO does not require any coding at all. There are plenty of technical SEO techniques which don't involve any coding whatsoever.
Technical SEO is about optimizing your site for crawlers by enabling indexing, understanding, and various other features to help search engines understand your site, and create a positive user experience. You need to consider several technical factors when determining how high your site will rank, including: fast loading times, mobile-responsive website design, secure SSL connection, and good site architecture. And what's the good part? Now you have modern platforms available where you don't need any prior experience of coding.
Here is an overview of how to optimize your website technically using these beginner-friendly tips.
What even is technical SEO?
Technical SEO means ensuring that there are no problems for Google to index, spider, and read your blog. Technical SEO is just like ensuring that there is no obstruction while entering your house, that there are well-lit passages to move about, and that none of the doors are locked.
The good news: Blogger (Google's own platform) handles a lot of technical SEO for you automatically. But there are still a few things you should check and optimize.
Page speed: the silent killer
From what Google has stated, the speed of your site is one of the most significant factors used in judging your placement within their search engine. The more than three seconds that your webpage takes to load means that you have lost traffic and will be ranked lower.
Find out how fast yours loads by checking here (and it's free!). Common fixes are: 1) Image compression - to decrease file size, 2) Removing unnecessary widgets from the sidebar, and, 3) Disabling auto-play videos.
Mobile-friendliness
Over 60% of Google searches happen on mobile. If your blog doesn't look great on a phone, Google knows — and it will hurt your ranking. Blogger's default themes are mobile-responsive, but if you're using a custom theme, test it on your phone and on Google's Mobile-Friendly Test tool.
HTTPS (SSL certificate)
Your blog URL should start with https:// not http://. The "s" stands for secure. Blogger gives you HTTPS for free automatically — just make sure it's enabled in your blog settings under "Settings → HTTPS Redirect."
XML Sitemap
A sitemap refers to a document containing all pages that are available on your blog and helps Google to find these pages. The sitemap file generated by the blog will have the name "sitemap.xml" and its location will be at www.yourblog.com/sitemap.xml.
Fix broken links
A broken link refers to an online connection that does not produce any results for users. Users will have a poor experience when using a broken link. Besides, broken links could be harmful to the process of SEO of the website. The most convenient way to find out whether you have any broken links on your website is to use one of the free programs such as "Broken Link Checker." The broken link checker program can check for and repair broken links in approximately 10 minutes.
Conclusion
It should be noted that despite the complexity that may arise from the very name of technical SEO, it is not necessary to make it complex for yourself. You probably noticed that some techniques of technical SEO are quite simple and can be applied to your website even without knowing any coding. Thus, you can speed up your website, make it mobile, add high-quality internal links, etc.
The primary idea here is to create conditions under which your site will not only be indexed easily but also provide your visitors with a better user experience. Technical SEO involves improving the speed of the page loading, its safety, and convenience.
It would be better to take the process one step at a time and gradually improve your site. You should not strive to master everything right away but should begin with the basics and then continue to work on technical SEO constantly monitoring the performance of your site.
Remember that SEO is an important element that should be taken into account by each website owner regardless of his knowledge of coding.
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